Our view: YouTube’s new formats and placements don’t go beyond what TikTok already offers. This feature mimics TikTok's TopView format, showing viewers an ad when they first open Shorts. It's a mouthful of a name, but this feature will let advertisers place ads near popular and relevant videos in the Shorts feed, similar to TikTok Pulse.įirst Position on Shorts. When Paramount+ tested adding Shorts to its YouTube campaign for a recent film, it helped the streamer reach new audiences, and led to higher efficiencies and higher ad recall vs. And the news about ads in its MyAI chatbot and its creator partnerships was a lot more noteworthy.Įxpanding Shorts into video reach campaigns. Advertisers may be somewhat intrigued given their current obsession with short video overall, but Spotlight is still a departure from Snapchat’s core user activity, messaging. Our view: Snapchat let a lot of potential momentum slip away while it tweaked Spotlight ads. A year after starting to test them, ads in Spotlight, Snapchat’s TikTok copycat are rolling out globally. And while Meta did add a few performance enhancements to make Reels ads more interactive and to improve viewability, its pool of ad formats for Reels is shallow and lacks the creativity that TikTok offers. Snapchat users are used to seeing AR on Snapchat, but on Instagram and Facebook, it will be a new experience. Our view: Instagram famously copied Snapchat’s stories feature-and now Meta is copying its AR ads into Reels. AR ads are already available in Instagram and Facebook feeds and Instagram Stories.
0 kommentar(er)
